El moviment “Jo Viatjo a Casa“, nascut durant la pandèmia per ajudar els petits propietaris d’establiments de turisme rural de Catalunya, llança una nova campanya per promoure el turisme rural de proximitat com una manera de viatjar conscient i d’equilibri territorial del país. Aquesta nova campanya consta d’un video titulat “Et falta poble” i protagonitzat per persones del món rural, un video que pretén ser una oda a la vida de poble.
La campanya es va començar a difondre ahir dilluns, tant per les xarxes socials del moviment (@joviatjoacasa), com a través dels canals dels propietaris d’establiments. Durant els últims dos anys, i des que els organitzadors del moviment van posar el web a disposició de tots els propietaris de manera altruista, el portal ja suma 480 establiments.
La plataforma www.turismerural.com és oberta a tots els propietaris d’allotjaments de turisme rural, que hi poden pujar la seva informació sense cap cost i on els usuaris poden buscar opcions per fer vacances en l’àmbit del turisme rural català.
Els impulsors de “Jo Viatjo a casa”, Anna Niubò, Joan Ribera i Toni Tarrés expliquen que “durant aquests dos anys s’ha anat teixint una comunitat de propietaris amb qui compartim consells per a millorar la gestió d’aquests negocis que s’han convertit en un suport important per donar viabilitat econòmica al món rural. La millor política d’equilibri territorial és que la gent de poble no n’hàgim de marxar“.
Tots tres es mostren convençuts que la pandèmia ha ajudat a posar en valor els viatges de quilòmetre zero. “Ara, l’encariment del petroli, l’esgotament dels combustibles fòssils i la crisi climàtica constaten que el turisme que vam iniciar en aquest país als anys 60 s’ha acabat. El turisme rural està alineat al nou context“, asseguren.
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